Who is she?
My name is Caroline—part copywriter, part creative lead, part project manager.
I’ve been working in the creative field for 10 years, namely in copywriting, content design, and creative leadership. My copy and creative skills lie in the realm of brand narratives, acquisition and engagement, customer lifecycle, SEO optimization, customer experience, and the where-appropriate wordplay. I love making creative that’s relatable, conversational, and benefit-forward. Ya know, the stuff that feels like it’s coming from real people, trying to connect. At the office, I love to collaborate and learn from other creative peers, as well as make day-to-day work life a little more fun. I’ve been known to be on party planning committee, or two.
When I’m not doing the 9-5 thing, you can catch me in the Washington wilderness, playing intramural volleyball, shooting 35mm film, getting my hands dirty in the garden—or let’s be honest, at home watching HBO like the rest of us. While I’m a corn-loving Midwesterner at heart, I currently live and work in Seattle as a Copywriter on Microsoft’s Commercial (aka mainly b2b) Social and Creative Team.
And just because I’m supposed to have an opinion on it, I do prefer an oxford comma.