Who is she?
My name is Caroline—part copywriter, part creative lead, part project manager.
I’ve been working in the creative field for 10 years, namely in copywriting and content design, and as of late, creative leadership—honing management and creative direction as the lead of a diverse creative team. My copy and creative skills lie in the realm of brand narratives, acquisition and engagement, customer lifecycle, SEO optimization, customer experience, and the where-appropriate wordplay. I love making creative that’s relatable, conversational, benefit-forward, and engaging. The stuff that feels like it’s coming from real people, trying to connect. At the office, I love to collaborate and learn from other creative peers—as well as make day-to-day work life a little more fun.
When I’m not managing a creative team or playing wordsmith, you can catch me in the Washington wilderness, playing intramural volleyball, shooting 35mm film, getting my hands dirty in the garden—or let’s be honest, at home watching Netflix like the rest of us. While I’m a corn-loving Midwestern at heart, I currently live and work in Seattle as a creative lead for Amazon Alexa on the Brand and Integrated Marketing team.
And just because I’m supposed to have an opinion on it, I do prefer an oxford comma.