https://www.carolineemde.com/blog daily 0.75 2022-03-22 https://www.carolineemde.com/blog/blog-post-title-one-9yrbk monthly 0.5 2019-08-23 https://images.squarespace-cdn.com/content/v1/5ce1ee6e116c940001d72875/1565725202186-6U7B45IIZGAK9CONZO58/Dark+Water+4.jpg Blog - Blog Post Title https://www.carolineemde.com/blog/blog-post-title-two-nrfjk monthly 0.5 2019-08-23 https://images.squarespace-cdn.com/content/v1/5ce1ee6e116c940001d72875/1565725252121-B02CQLFVB43LMMY52D4G/Dark+Water+2.jpg Blog - Blog Post Title https://www.carolineemde.com/about-me daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1651007326298-ZPWE224RZ1VT5SDS1NVS/IMG_0708.JPG About me Who is she? My name is Caroline—part copywriter, part creative lead, part project manager. I’ve been working in the creative field for 10 years, namely in copywriting, content design, and creative leadership. My copy and creative skills lie in the realm of brand narratives, acquisition and engagement, customer lifecycle, SEO optimization, customer experience, and the where-appropriate wordplay. I love making creative that’s relatable, conversational, and benefit-forward. Ya know, the stuff that feels like it’s coming from real people, trying to connect. At the office, I love to collaborate and learn from other creative peers, as well as make day-to-day work life a little more fun. I’ve been known to be on party planning committee, or two. When I’m not doing the 9-5 thing, you can catch me in the Washington wilderness, playing intramural volleyball, shooting 35mm film, getting my hands dirty in the garden—or let’s be honest, at home watching HBO like the rest of us. While I’m a corn-loving Midwesterner at heart, I currently live and work in Seattle as a Copywriter on Microsoft’s Commercial (aka mainly b2b) Social and Creative Team. And just because I’m supposed to have an opinion on it, I do prefer an oxford comma. https://www.carolineemde.com/resume daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Resume https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Resume https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Resume https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Resume https://www.carolineemde.com/under-armour-electric daily 0.75 2022-05-12 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/7708db32-ed15-4103-af59-5003d020444d/272791_ipad_atb.jpg Under Armour Electric 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https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1652392778386-XNTRVIVGM51LZMV9N26A/screencapture-t-mobile-internet-of-things-hotspots-2021-07-07-08_17_32%2Bcopy.jpg Work - T-Mobile Hotspot https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1648666611235-ULUH950JBKVA02Q572T7/Hotspot+LP+data+climb+copy.png Work - T-Mobile Hotspot The page’s increase it SEO keyword ranking one month after launch. https://www.carolineemde.com/work/t-mobile-google-connected-home monthly 0.5 2022-05-12 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/9dc1bcde-7a04-4f90-89fa-b02324ae06dd/Screen+Shot+2018-11-27+at+1.35.53+PM.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/ff02e7da-04a7-4476-aee9-b6d85677ed8e/Screen+Shot+2018-11-27+at+1.36.35+PM.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/580ba9d0-bb7a-4f22-ac73-7a94aa3f230d/Screen+Shot+2018-11-27+at+1.36.46+PM+copy.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/b7f3fa2e-1d7e-4c5f-9d85-598cc4c77d98/Screen+Shot+2018-11-27+at+1.37.13+PM.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/b082c36c-7ebe-4e13-80cb-67b194e9f7c8/Screen+Shot+2018-11-27+at+1.37.00+PM+copy.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/9cbd9e94-43f5-47eb-8c55-8d83fcc0b480/Screen+Shot+2018-11-27+at+1.35.37+PM.png Work - Connected Home https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1648585445169-CNC6MU7FO9RNX2I34YL9/Screen+Shot+2018-11-27+at+1.32.21+PM.png Work - Connected Home Banner on T-Mobile’s homepage and IoT page to direct to the full landing page. https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1648589542748-O477C8L787BB22Q6Z5YD/Connected%2BHome%2BScreen%2BShot%2B.jpg Work - Connected Home https://www.carolineemde.com/work/tedxseattle-ce monthly 0.5 2022-06-20 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/c7cadb8c-048d-4616-aac5-14f0051ca528/IMG-1850.PNG Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/f61ea05c-c369-4109-85a0-f217429e7791/Tedx+grid+1.jpg Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/79994afb-5987-45ab-9c36-574bd159e5db/Tedx+Grid+4.jpg Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/58553e96-bc07-489b-ba3c-1fd0c6897c7e/IMG-1848.PNG Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/73e298bf-d097-40c1-92fa-7e6b8c056ce3/Tedx+Grid+2.jpg Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/f38b49fc-7f6c-478b-b526-ef6f8783f9a8/IMG-1849.PNG Work - TEDxSeattle https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/cd7dcea0-0359-44f8-b90f-1696ea3f4a4f/IMG-1851.PNG Work - TEDxSeattle TEDxSeattle's Instagram grid before we rebranded for the 2020 event promotion. https://www.carolineemde.com/work/tmobiletravel monthly 0.5 2022-06-20 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655760793986-VZJF6OFAVOFLICLWROT0/TravelHub_Matterhorn_Desktop.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655761304614-SFG2PNOH7EHJV1X9LJ6A/TravelHub_Desktop_Old_actual.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1e686de7-341c-4087-ab45-2b508914b4c6/Screen+Shot+2022-06-20+at+2.48.41+PM.png Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655760811541-VXM3Z7A4P8C5TS097KY3/RoamingLP_Matterhorn_Desktop.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655761268213-JC1IZTQF34W8EKZK18UW/GoGo_Desktop_Old_actual.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/584b67dc-9b7a-4a82-b5e1-9ddc02589c26/Screen+Shot+2022-06-20+at+2.49.41+PM.png Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655760846325-T9O6A7MXXUPZO5AMHKYD/In-Flight_Matterhorn_Desktop.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/d8d86526-2b83-4825-aca5-35d6e1f453f6/Screen+Shot+2022-06-20+at+2.45.38+PM.png Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655760869350-KQYTUUC8WWM2EXB1TE3A/AAA_Matterhorn_Desktop.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/9f09e48d-a1ba-4bd6-906a-dd95ee5707c2/Screen+Shot+2022-06-20+at+2.45.06+PM.png Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1655761418779-ABTBMCLY2LT4FNXUXC31/RaomingLp_Desktop_old_actual.jpg Work - T-Mobile Travel https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/0f609a98-d461-4532-aee6-ff5c4dc3bd19/Screen+Shot+2022-06-20+at+2.54.02+PM.png Work - T-Mobile Travel https://www.carolineemde.com/work/alexastaykid monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/7550ab0e-8efb-406e-b0b9-388311990da3/Alexa_031725_KEE_OO_Q1_OnsiteNonTPR_EchoPop_Mobile_300x250.jpg Work - Alexa Kids https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/5e42ce25-9781-4465-970a-230f6345bc23/Group+616.png Work - Alexa Kids https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/60f90ae7-6086-469a-99c7-df7946d55eb0/Alexa_031725_KEE_OO_Q1_OnsiteNonTPR_EchoDot_Desk_300x250.jpg Work - Alexa Kids https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/c4f356e9-bca9-4d3b-b41b-b6d5b1ffd23f/Group+3.png Work - Alexa Kids - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carolineemde.com/work/under-armour-motivational monthly 0.5 2022-05-12 https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/4b23eaf2-ae04-400b-851e-4763f50190ba/Wos_phone.png Work - Under Armour Women's homepage module https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/6b1703d3-dcae-42fe-9152-a5c14069cbf0/UA+Womens+UPDATED.jpg Work - Under Armour Women's product banner https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/47623d48-449f-45a6-9c31-c12043de57aa/Men_phone.jpg Work - Under Armour Men's homepage module https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/ec8e31ce-707d-467e-8d9d-79d627f221a8/UA+Mens.jpg Work - Under Armour Men's product banner https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/4342fda8-aa06-4e4d-af08-7a17333e25a5/Girls_phone.jpg Work - Under Armour Girls' homepage module https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/30ca3796-7c32-46e4-8f87-f9107081de5c/UA_Girls_desktop_custom_atb.png Work - Under Armour Girls' product banner https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/740809c9-87a3-4e65-bb63-43577aecb9fc/Boys_phone.jpg Work - Under Armour Boys' homepage module https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/4efc3209-9021-482c-85df-f66aa0ae96a0/UA+Boys.jpg Work - Under Armour Boys' product banner https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1648577881821-R6SGR8RJME4K46I1QODB/Wos_site_context.jpg Work - Under Armour Featured module at the top of Zulily’s homepage https://images.squarespace-cdn.com/content/v1/6238fc723efd64233bd3af70/1648665185498-24QYUYUP1ZXGLBAZZ0SU/UA-womens-atb-desktop-fixed.jpg Work - Under Armour Homepage modules lead to filtered collections with the campaign theme continued through product banners